The Old Mill

This is the website of Pigeon Forge, Tennesee’s local Grain Mill: The Old Mill. They chose to use a combination of classic-style fonts with bold red and grey. The fonts and warm images present the company’s origin story. Their extensive website is ‘Pinterest-friendly’ and becomes a platform for all of the Old Mill’s services. Notice their emphasis on Action Words as categories (“Shop Online” instead of “Store”).


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