Alexei Bogdanov is the managing partner of the branding agency Mind Expert, and the founder of the “I am brand” project. This is the project’s website. Nowadays many people want to create a personal brand, however, it is mostly spoken about promoting that personal brand, and not so much about the creative process of making it. This is where Alexei saw an opportunity; the development itself (and then the subsequent promotion of it) using creativity, and their marketing and psychology expertise to create brands with character. They offer useful articles for your own creation of a personal brand, and also themselves as a reliable ally in building your personal brand.