Apptentive was founded in 2011 with the mission of making it easier for companies to build stronger relationships with their customers. When researching how to achieve this, they found out that most available tools were either reactive (waiting for customers to reach out to companies) or too pushy (broadcasting lots of unwanted messages). So they decided to use software to create a good experience for companies to start conversations with their customers, and also listen to them, respond accordingly, and use insights gained to build more customer-centric companies. Their solution measures shifts in sentiment from customer experience to win back consumers and activate fans. Using machine-powered learning and precise targeting, Apptentive helps enterprises and brands capture actionable emotions and feedback from consumer voices typically missed, and quickly turns that feedback into action.
- in Technology